"Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment."

The new Gucci fragrance Premiere is inspired by the beautiful gowns from the Gucci Premiere couture collection shown at the 2010 Cannes Film Festival.

"Gucci Première celebrates the star in every woman. Whether she is holding court at a film opening or business meeting, all her moments are golden. She turns as many heads in an impeccably tailored suit as a couture gown. Grace sits with attitude, beauty with power. She enjoys her achievements and wears her authority with ease. Wherever she finds herself, she is met with admiratione. She is a modern icon."

Frida Giannini said: “For such a successful woman, something equally remarkable was required. Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.”

TOP: bergamot, orange blossom; The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of effervescent bergamot fused with feminine and celebratory orange blossom conveys the heady excitement of the red carpet entrance.

HEART: white flowers, musk; At the scent’s core nestle the brilliant white flowers of an intense bouquet, laced with a magnetically sensual modern musk. The timeless allure of the leading lady, the perfect balance of sensuality and power, inspires a collective captured breath.

BASE: leather, wood; The fragrance’s warm and indulgent foundation rests in a beguiling cocktail of subtly smoky leather and creamy balsamic woods that epitomises absolute glamour.

Gucci Premiere was launched in 2012.